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Web Potentials brings you the most effective resources, tools and training in the areas of web site design, Internet software services, custom graphic art, and page layout services

How to forward attachments in your email

You receive an email with an attachment and you want to pass it on to someone else. But you do not need the recipient to see the original message or original recipients. Well, here is the simple way to do that.

To forward the attachment from Yahoo, click the arrow next to "Forward" and click "As Inline Text" from the drop down menu that appears.
To forward the attachment from Gmail (and most other email programs), click the "Forward" link.

Then in either program:
  • edit the subject line to say what you want it to say
  • delete all the words in the message box and type your own message
  • be sure only their email address appears in the "To" or "CC" lines

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Taking surveys to make money

It is wise to be careful about filling in forms online. By doing so, you are subscribed to their list which may get you alot of untargeted email messages. There is a way to do this (it is discussed in this ebook) so you can safely look something over. Most likely, it sends you an email with a link to a web page to read more.

The concept of paying people for taking surveys is common, but getting a large amount for any one survey is unlikely. Companies really do want consumer feedback through surveys, but the company marketing the opportunity to take the surveys may be collecting email addresses to be sent email with other untargeted offers.

The marketing company may sell your email address to others as a "making money prospect" or simply email you offers for other companies.

Skimming through the particular web page many times will indicate you need to pay to get a membership that most likely results in getting either (1) information on how to find (on your own) paying surveys, or (2) emails from various other companies offering paying surveys. Read the web page for yourself and see if you think there is actual value in getting a membership.

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How to put your URL in TopSurfer

  • login to TopSurfer at http://topsurfer.com/member.cgi (there are links there to look up your password if you forgot it)
  • scroll down and click on "Your Websites URLs" (second to last row of icons)
  • click the "Add a New Website" button
  • type or paste your URL in the white box to the right of "URL #:"
  • click the "Change" button to save the website
  • click the "Test" Button to verify you spelled the URL correctly
Login to TopSurfer

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HTML Tutorial

As a simple example, if you want text to show up BOLD you enclose them in <B> BOLD </B> (the markup tags you need to type are shaded). Notice there is one tag to open and another with a / to close the instruction. Most tags work this way.

Some of the other tags you can modify your text with are displayed on our full tutorial page since they do not display correctly if posted to this blog.

The full tutorial page covers other tags you can use for italic, centering, underline, color, size, clickable links, and doing lists of items.

Read more on our full tutorial page

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How to stop getting Ryze forum notifications

When you join a Ryze network, you are given the option to receive notification of new messages, and you can uncheck it then. But let's say you join and start getting too many messages.

Here is how to stop getting notifications once you are a member of a Ryze forum which is sending you too many daily posting notifications.

  • Go to Ryze Networks Edit
  • Notice the column "New Message Notifications"
  • Uncheck boxes as needed in that column next to your forums
  • Click the button labeled "Update Membership Settings"

How to Optimize Flash

Question: "How do you get an all Flash website to rank well?"

Answer: "The exact same way you get a non-Flash website to rank well!"

It may surprise you to realize that your problem doesn't lie with Flash. Search engines lack the ability to extract content from within a Flash file (swf), but this problem can be easily rectified and, as you will see in this article, is not at the heart of your problems anyway.

We're talking about a site done entirely in Flash. If you have simply dropped a Flash animation into a page, that has about as much significance as an image.

The Perceived Problem and Solution

The search spiders are incapable of reading the content within the Flash file and thus your site will likely not rank well within the results of a search. But I will later point out that this is not the root of your problems.

Because search engine crawlers were designed to index HTML and still have difficulties reading content from within a Flash file, one must take alternative steps in getting their content on the page. Below is a list of some steps that can be taken to get your content on the page.

- Place your content within <noscript> tags
- Place your content within <object> tags
- Use keyword descriptive <title> tags
- Use keyword descriptive <meta> tags

You're not misrepresenting your site in any way; you are simply making the content that's already on the screen available to the spider. However, just because I don't consider it spamming doesn't mean I can speak for the search engines.

So now that we have our content on the page, life is good and we can expect our website to show up in the results of a search, right? Not quite, you still have a major problem. One that often gets overlooked.

The Real Problem and Solution

I have often heard it said, "If you want to get an all Flash site to place well in the search engines you need to build up quality inbound links." While this plays an important role in the achieved position of a search, it is not the sole factor. Something else must come into play.

You still have a major problem - you have a website that consists of but a single page.

If you were to ask a search engine marketing company or individual to help you with your search engine ranking position (SERP) and proceeded to inform them that they only have a single page to work with, they would certainly have difficulty - Flash or no Flash.

Concentrated Content and Themes

Nuch of it is attributed to how focused the content on the page is as well as the content of the pages that link to it and the actual text of the link itself.

A website more closely resembles the form of a newspaper than any other medium. This is because a newspaper has sections to it that can easily be explored on their own. One can read just the sports or business sections of the paper. Now imagine if all sections of a newspaper had to be confined to a single page. While this would make the newspaper challenging to read for a human it makes it even more difficult for a search engine which is trying to zero in on what the main theme of the page is.

Your all Flash website has a single page to use in telling about your product(s), service(s), company, how to contact you and everything else. If we keep in mind the optimization rule that you should only focus on 1 or 2 keywords per page that really puts you at a disadvantage. If you try and fit into 1 page what 10 to 30 pages should hold you dilute the content to the point that it's now impossible for the search engine to understand what the main topic of the page is.

This is the real reason why an all Flash site will have a difficult time achieving higher ranks than an HTML site. HTML websites naturally encourage the use of multiple pages. An HTML site starts out with the advantage of x number of pages. In addition, each page can be dedicated to a specific topic. A page that has specific focus will have an advantage in ranking over a page that is eclectic. For example, a page that focuses on fishing lures will have a better chance on ranking for the keywords "fishing lures" than a site that has fishing lures, fishing rods, and fishing reels, all on the same page.

Here's the Fix!

At this point hopefully it's become clear that you need to find a way to have multiple pages with each page concentrated on a specific topic. This of course is true regardless of Flash. But how can one do that with an all Flash website? That indeed is the real question; let's look at our options.

The most obvious solution is to create an additional version of your website done in HTML. The problem is a company's budget may not include the development of 2 websites. In addition, you now have 2 websites to maintain.

Another solution to explore is to place your content within plain HTML pages marked up appropriately but with no design at all, just text. This way you don't spend time and money on design and development consists of simply copying and pasting text. Yes, but we don't want our viewers to see this boring white page with content on it when we have a jazzy Flash site to offer them.

What to do: Auto-redirecting is the process of sending viewers to different pages, based off of a characteristic, such as browser type, language settings, IP address, or perhaps they don't have a plug-in installed so you redirect them to another page. All these things sound reasonable, but auto-redirecting in the past has been used by some to abuse the search engines by serving them beefed up pages, while serving viewers different pages.

However, in our example, which is a website done in 100% Flash - making it impossible for the search engines to do an adequate job indexing the content it makes perfect sense to implement auto-redirecting. If it's a spider visiting one of the HTML pages you just let it do its thing, however, if it's not a spider then you redirect to the Flash page.

You are in no way misrepresenting your page as something it's not. You are simply allowing the spider to do something it couldn't otherwise do on its own and that is have an understanding of what the web page is about.

While I am confident that Google and other search engines would not treat this as spamming, I cannot speak with certainty.

Summary

This article has pointed out the real reason why an all Flash website has a difficult time placing well within the results of a search - not just because the spiders still don't do an adequate job indexing a Flash file, but because any website, Flash or no Flash, that consist of but a single page will struggle to place well. Because of this, you must find ways to ensure your website consists of multiple pages. Then you can implement standard optimization procedures.

This article was exerpted from Website Promotion : Optimize Flash

Using Thunderbird email software

One of the most common questions we get from clients is how to deal with SPAM. Many solutions are out there, but this posting will offer ways that the Thunderbird email software might serve you. We will be adding to this post as we develop this issue. All links open in a new window, so click any link as you are reading and then close that window to return to this page.

To begin with, read about Thunderbird to see what it is all about. This is a replacement for your existing email client such as Outlook Express or Netscape Communicator. It has a very effective "Junk Mail" feature which catches most SPAM and puts it in a special folder so you are not bothered looking at it. Those messages will be automatically deleted after 30 days unless you move them out. The basic method they use is similar to challenge response in that those in your Thunderbird address book are never sent to the "Junk Mail" folder.

Resources:
Read about (or download) Thunderbird

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